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value => UTF-8 string (7004) "<p><span><span><span><span lang="EN-GB"><span><span>LONDON (January 13, 2021... <p><span><span><span><span lang="EN-GB"><span><span>LONDON (January 13, 2021) -- Communications consultancy MSL UK has today launched a new data-driven insights tool, the MSL Belief Stack, the cornerstone of its new UK positioning ‘We Build Belief’. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>The MSL Belief Stack uniquely measures audiences’ deep-help Beliefs and Values, as defined by the world-renowned academic Professor Shalom Schwartz, combining these Beliefs with over one million data points provided by the leading target audience company GlobalWebIndex (GWI). </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>MSL UK’s ‘We Build Belief’ positioning reflects an increasing focus and importance from audiences, companies and brands on the values and emotions that drive people’s decisions, not simply old-fashioned trust and logic. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>The new positioning and MSL Belief Stack form an integral part of MSL UK’s consultancy, providing insights into the communications and growth challenges faced by companies, and the different Belief strategies they can develop to target new and existing audiences and stakeholders. The tool can compare audiences, allowing brands to differentiate from competitors and discover fundamental belief gaps on which to focus growth and communications.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>MSL UK has been under new leadership since Chris McCafferty joined as UK Group CEO in September 2019, joined by new UK Managing Director Jo Grierson in January 2020. New brands to have chosen MSL in the last year include PUMA, Subway, Fossil, AXA, Bank of America and Oreo. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>Chris McCafferty, Group CEO, MSL UK comments: </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>“Think of a business you trust. Now think of a movement you truly Believe in. Which is more powerful? The world’s most progressive brands are tapping into the emotions, motivations and tactics of Belief-led thinking to drive growth. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>“The MSL Belief Stack moves us beyond simple ‘What and How’ insights into understanding the ‘Why’. In an increasingly values-led world, we believe this is a powerful lever in creating change and preference, something all clients strive for. We also believe this is a unique data-driven tool that is a leap beyond the industry’s existing insight methods.” </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>Annette King, CEO, Publicis Groupe UK, said: “The MSL Belief Stack has been designed for </span></span></span><span lang="EN-GB"><span><span>forward-thinking clients </span></span></span><span lang="EN-GB"><span><span>seeking to understand their customers’ beliefs and values, to help grow their brands and their influence. This new tool is the result of a collaboration from people with different skills and capabilities from across Publicis Groupe UK who have come together to innovate, find and interpret the data, and make a great idea happen.”</span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>The MSL Belief Stack has been built in partnership between </span></span></span><span lang="EN-GB"><span><span>MSL UK, Publicis Data Practice, </span></span></span><span lang="EN-GB"><span><span>GWI,</span></span></span><span lang="EN-GB"><span><span> and </span></span></span><span lang="EN-GB"><span><span>world-renowned academic Prof. Shalom Schwartz. It is based on Prof. Schwartz’s Theory of Universal Human Values, which boils down all human values into 19 Shalom Universal Values: beliefs about how the world should be.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>These 19 values are universal across cultures and demographics and are highly predictive of people’s behaviour and how they respond to brands. They are components of a single human value model, and these values are inter-related within four value quarters: self-transcendence; conservation; openness to change; and self-enhancement.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>“GWI is delighted to be working with MSL on this exciting initiative. The depth of our world-leading research and our ability to run uniquely customised studies, combined with the Shalom Schwartz approach will enable MSL to zero in on their target audiences based on their beliefs and values. This is a great example of our data being used in innovative ways, to produce a practical and powerful solution” said Anne Giulianotti, Director of Custom Research, GWI. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>The MSL Belief Stack is fuelled by up-to-date data from 40,000 representative people provided by GWI. This includes their belief scores mapped across the 19 Shalom Universal Values, combined with insights into their demographics, attitudes, and brand affiliations.</span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>By using this data, the MSL Belief Stack analyses the values held by consumer audience groups – audiences that can be defined by attitudes and preference, demographics, geography, or any other data available in GWI. By subsequently analysing the values held by that brand’s target audiences, a <strong>Belief Score</strong> is calculated, based on the alignment of the two. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>In addition to the Belief Score for a brand’s audience, MSL Belief Stack can also define the <strong>Belief Gap</strong> – the difference between a brand’s score and true Belief or advocacy. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>“To be able to measure a brand’s Belief Score through a scaled data-driven approach is powerful. To then understand the specific Beliefs we need to target to reduce a Belief Gap, or maintain leadership in Belief, is a first for the industry,” says Jo Grierson. </span></span></span></span></span></span></p> <p><span><span><span><span lang="EN-GB"><span><span>“The insights at the extremities of Belief are proving to be the most powerful. What do a brand’s true Believers believe? What about its non-believers? These insights are leading to rich creative briefs and powerful creative work for our clients.” </span></span></span></span></span></span></p>
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summary => UTF-8 string (259) "MSL U.K. has launched a new data-driven insights tool, the MSL Belief Stack.... MSL U.K. has launched a new data-driven insights tool, the MSL Belief Stack. The MSL Belief Stack uniquely measures audiences’ deep-help Beliefs and Values with over one million data points provided by the leading target audience company GlobalWebIndex (GWI).
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options => array (2) Depth Limit
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- ⧉
- ⧉
- provider => string (4) "node"
- field_name => string (5) "title"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
created => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (7) "created"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (18) "field_item:created"
- settings => array (0)
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (9) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (11) "Authored on"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (35) "The time that the node was created."
- protected arguments -> array (0)
- revisionable => boolean true
- translatable => boolean true
- ⧉
display => array (2) - ⧉
view => array (1) - ⧉
options => array (3) Depth Limit
- ⧉
- ⧉
form => array (2) - ⧉
options => array (2) Depth Limit
- configurable => boolean true
- ⧉
- ⧉
- provider => string (4) "node"
- field_name => string (7) "created"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
changed => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (7) "changed"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (18) "field_item:changed"
- settings => array (0)
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (8) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (7) "Changed"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (39) "The time that the node was last edited."
- protected arguments -> array (0)
- revisionable => boolean true
- translatable => boolean true
- provider => string (4) "node"
- field_name => string (7) "changed"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
promote => Drupal\Core\Field\Entity\BaseFieldOverride (35) - Properties (35)
- protected baseFieldDefinition -> null
- protected id -> string (17) "node.news.promote"
- protected field_name -> string (7) "promote"
- protected field_type -> string (7) "boolean"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (22) "Promoted to front page"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - on_label => string (2) "On"
- off_label => string (3) "Off"
- protected required -> boolean false
- protected translatable -> boolean true
- ⧉
protected default_value -> array (1) - ⧉
0 => array (1) - value => integer 0
- ⧉
- protected default_value_callback -> string (0) ""
- protected fieldStorage -> null
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (17) "node.news.promote"
- protected status -> boolean true
- protected uuid -> string (36) "67e309e6-79ad-4e9e-9123-297bf1dcf6f4"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (19) "base_field_override"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (1) - 0 => string (14) "node.type.news"
- ⧉
- protected isSyncing -> boolean false
- ⧉
sticky => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (7) "boolean"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (18) "field_item:boolean"
- ⧉
settings => array (2) - ⧉
on_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
off_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (9) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (22) "Sticky at top of lists"
- protected arguments -> array (0)
- revisionable => boolean true
- translatable => boolean true
- ⧉
default_value => array (1) - ⧉
0 => array (1) - value => boolean false
- ⧉
- ⧉
display => array (1) - ⧉
form => array (2) - ⧉
options => array (3) Depth Limit
- configurable => boolean true
- ⧉
- ⧉
- provider => string (4) "node"
- field_name => string (6) "sticky"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
default_langcode => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (7) "boolean"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (18) "field_item:boolean"
- ⧉
settings => array (2) - ⧉
on_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
off_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (9) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (19) "Default translation"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (58) "A flag indicating whether this is the default translation."
- protected arguments -> array (0)
- translatable => boolean true
- revisionable => boolean true
- ⧉
default_value => array (1) - ⧉
0 => array (1) - value => boolean true
- ⧉
- provider => string (4) "node"
- field_name => string (16) "default_langcode"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
revision_default => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (7) "boolean"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (18) "field_item:boolean"
- ⧉
settings => array (2) - ⧉
on_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
off_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (10) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (16) "Default revision"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (72) "A flag indicating whether this was a default revision when it was saved."
- protected arguments -> array (0)
- storage_required => boolean true
- internal => boolean true
- translatable => boolean false
- revisionable => boolean true
- provider => string (4) "node"
- field_name => string (16) "revision_default"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
revision_translation_affected => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (7) "boolean"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (18) "field_item:boolean"
- ⧉
settings => array (2) - ⧉
on_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
off_label => Drupal\Core\StringTranslation\TranslatableMarkup (5) Depth Limit
- ⧉
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (9) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (29) "Revision translation affected"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (72) "Indicates if the last edit of a translation belongs to current revision."
- protected arguments -> array (0)
- read-only => boolean true
- revisionable => boolean true
- translatable => boolean true
- provider => string (4) "node"
- field_name => string (29) "revision_translation_affected"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
metatag => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (3) "map"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (14) "field_item:map"
- settings => array (0)
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (9) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (40) "Metatags (Hidden field for JSON support)"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (29) "The meta tags for the entity."
- protected arguments -> array (0)
- class => string (55) "\Drupal\metatag\Plugin\Field\MetatagEntityFieldItemList"
- computed => boolean true
- translatable => boolean true
- entity_type => string (4) "node"
- provider => string (7) "metatag"
- field_name => string (7) "metatag"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
path => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (4) "path"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (15) "field_item:path"
- settings => array (0)
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (8) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (9) "URL alias"
- protected arguments -> array (0)
- translatable => boolean true
- ⧉
display => array (1) - ⧉
form => array (2) - ⧉
options => array (2) Depth Limit
- configurable => boolean true
- ⧉
- ⧉
- computed => boolean true
- provider => string (4) "path"
- field_name => string (4) "path"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
menu_link => Drupal\Core\Field\BaseFieldDefinition (7) - Properties (7)
- protected type -> string (16) "entity_reference"
- protected propertyDefinitions -> null
- protected schema -> null
- protected indexes -> array (0)
- ⧉
protected itemDefinition -> Drupal\Core\Field\TypedData\FieldItemDataDefinition (3) - Properties (3)
- ⧉
protected fieldDefinition -> Drupal\Core\Field\BaseFieldDefinition (7) Recursion
- ⧉
protected definition -> array (2) - type => string (27) "field_item:entity_reference"
- ⧉
settings => array (3) - target_type => string (17) "menu_link_content"
- handler => string (7) "default"
- handler_settings => array (0)
- protected typedDataManager -> null
- ⧉
- ⧉
protected definition -> array (12) - ⧉
label => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (9) "Menu link"
- protected arguments -> array (0)
- ⧉
description => Drupal\Core\StringTranslation\TranslatableMarkup (5) - Properties (5)
- protected translatedMarkup -> null
- protected options -> array (0)
- protected stringTranslation -> null
- protected string -> string (68) "Computed menu link for the node (only available during node saving)."
- protected arguments -> array (0)
- revisionable => boolean true
- class => string (35) "\Drupal\token\MenuLinkFieldItemList"
- translatable => boolean true
- internal => boolean true
- ⧉
display => array (2) - ⧉
view => array (1) - ⧉
options => array (2) Depth Limit
- ⧉
- ⧉
form => array (1) - ⧉
options => array (1) Depth Limit
- ⧉
- ⧉
- computed => boolean true
- provider => string (5) "token"
- field_name => string (9) "menu_link"
- entity_type => string (4) "node"
- bundle => null
- ⧉
- protected typedDataManager -> null
- ⧉
body => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (14) "node.news.body"
- protected field_name -> string (4) "body"
- protected field_type -> string (17) "text_with_summary"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (4) "Body"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - display_summary => boolean true
- required_summary => boolean false
- protected required -> boolean false
- protected translatable -> boolean true
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (14) "node.news.body"
- protected status -> boolean true
- protected uuid -> string (36) "31ddf142-bffe-46a8-9ba0-b0d857c52701"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (2) - ⧉
config => array (2) - 0 => string (23) "field.storage.node.body"
- 1 => string (14) "node.type.news"
- ⧉
module => array (1) - 0 => string (4) "text"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_author => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (22) "node.news.field_author"
- protected field_name -> string (12) "field_author"
- protected field_type -> string (16) "entity_reference"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (6) "Author"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - handler => string (21) "default:taxonomy_term"
- ⧉
handler_settings => array (4) - ⧉
target_bundles => array (1) - news_author => string (11) "news_author"
- ⧉
sort => array (2) - field => string (4) "name"
- direction => string (3) "asc"
- auto_create => boolean false
- auto_create_bundle => string (0) ""
- ⧉
- protected required -> boolean true
- protected translatable -> boolean false
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (22) "node.news.field_author"
- protected status -> boolean true
- protected uuid -> string (36) "e2766cd4-c4ba-417e-9b48-acc25091124d"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (3) - 0 => string (31) "field.storage.node.field_author"
- 1 => string (14) "node.type.news"
- 2 => string (31) "taxonomy.vocabulary.news_author"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_detail_page_image => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (33) "node.news.field_detail_page_image"
- protected field_name -> string (23) "field_detail_page_image"
- protected field_type -> string (16) "entity_reference"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (17) "Detail Page Image"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - handler => string (13) "default:media"
- ⧉
handler_settings => array (4) - ⧉
target_bundles => array (1) - image => string (5) "image"
- ⧉
sort => array (1) - field => string (5) "_none"
- auto_create => boolean false
- auto_create_bundle => string (0) ""
- ⧉
- protected required -> boolean true
- protected translatable -> boolean false
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (33) "node.news.field_detail_page_image"
- protected status -> boolean true
- protected uuid -> string (36) "9aeb4eea-58d3-4906-a817-f3da30fd27fb"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (3) - 0 => string (42) "field.storage.node.field_detail_page_image"
- 1 => string (16) "media.type.image"
- 2 => string (14) "node.type.news"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_news_image => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (26) "node.news.field_news_image"
- protected field_name -> string (16) "field_news_image"
- protected field_type -> string (16) "entity_reference"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (15) "Spotlight Image"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - handler => string (13) "default:media"
- ⧉
handler_settings => array (4) - ⧉
target_bundles => array (1) - image => string (5) "image"
- ⧉
sort => array (1) - field => string (5) "_none"
- auto_create => boolean false
- auto_create_bundle => string (0) ""
- ⧉
- protected required -> boolean true
- protected translatable -> boolean false
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (26) "node.news.field_news_image"
- protected status -> boolean true
- protected uuid -> string (36) "9dfb28ad-20ad-492f-a1a7-2bd261796ec9"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (3) - 0 => string (35) "field.storage.node.field_news_image"
- 1 => string (16) "media.type.image"
- 2 => string (14) "node.type.news"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_news_tags => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (25) "node.news.field_news_tags"
- protected field_name -> string (15) "field_news_tags"
- protected field_type -> string (16) "entity_reference"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (10) "Categories"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - handler => string (21) "default:taxonomy_term"
- ⧉
handler_settings => array (4) - ⧉
target_bundles => array (1) - news_category => string (13) "news_category"
- ⧉
sort => array (2) - field => string (4) "name"
- direction => string (3) "asc"
- auto_create => boolean false
- auto_create_bundle => string (13) "news_category"
- ⧉
- protected required -> boolean true
- protected translatable -> boolean false
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (25) "node.news.field_news_tags"
- protected status -> boolean true
- protected uuid -> string (36) "5d0263b3-09ac-4f1e-b2ae-bfd7d3ea67db"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (3) - 0 => string (34) "field.storage.node.field_news_tags"
- 1 => string (14) "node.type.news"
- 2 => string (33) "taxonomy.vocabulary.news_category"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_news_type => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (25) "node.news.field_news_type"
- protected field_name -> string (15) "field_news_type"
- protected field_type -> string (16) "entity_reference"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (4) "Type"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - handler => string (21) "default:taxonomy_term"
- ⧉
handler_settings => array (4) - ⧉
target_bundles => array (1) - news_type => string (9) "news_type"
- ⧉
sort => array (2) - field => string (4) "name"
- direction => string (3) "asc"
- auto_create => boolean false
- auto_create_bundle => string (0) ""
- ⧉
- protected required -> boolean true
- protected translatable -> boolean false
- ⧉
protected default_value -> array (1) - ⧉
0 => array (1) - target_uuid => string (36) "a348b39e-46a9-4510-8820-049637329a25"
- ⧉
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (25) "node.news.field_news_type"
- protected status -> boolean true
- protected uuid -> string (36) "61a65327-3324-4e0b-8921-c456891cc09e"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (2) - ⧉
config => array (3) - 0 => string (34) "field.storage.node.field_news_type"
- 1 => string (14) "node.type.news"
- 2 => string (29) "taxonomy.vocabulary.news_type"
- ⧉
content => array (1) - 0 => string (60) "taxonomy_term:news_type:a348b39e-46a9-4510-8820-049637329a25"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_publish_date => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (28) "node.news.field_publish_date"
- protected field_name -> string (18) "field_publish_date"
- protected field_type -> string (8) "datetime"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (12) "Publish date"
- protected description -> string (0) ""
- protected settings -> array (0)
- protected required -> boolean false
- protected translatable -> boolean false
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (28) "node.news.field_publish_date"
- protected status -> boolean true
- protected uuid -> string (36) "f215ffc4-ae37-461f-b534-3bee08d4f42d"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (2) - ⧉
config => array (2) - 0 => string (37) "field.storage.node.field_publish_date"
- 1 => string (14) "node.type.news"
- ⧉
module => array (1) - 0 => string (8) "datetime"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_regions => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (23) "node.news.field_regions"
- protected field_name -> string (13) "field_regions"
- protected field_type -> string (16) "entity_reference"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (7) "Regions"
- protected description -> string (0) ""
- ⧉
protected settings -> array (2) - handler => string (21) "default:taxonomy_term"
- ⧉
handler_settings => array (4) - ⧉
target_bundles => array (1) - region => string (6) "region"
- ⧉
sort => array (2) - field => string (4) "name"
- direction => string (3) "asc"
- auto_create => boolean false
- auto_create_bundle => string (0) ""
- ⧉
- protected required -> boolean true
- protected translatable -> boolean false
- protected default_value -> array (0)
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (23) "node.news.field_regions"
- protected status -> boolean true
- protected uuid -> string (36) "5275cf07-0495-434a-a371-7cbbbe972dc7"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (3) - 0 => string (32) "field.storage.node.field_regions"
- 1 => string (14) "node.type.news"
- 2 => string (26) "taxonomy.vocabulary.region"
- ⧉
- protected isSyncing -> boolean false
- ⧉
field_trimmed_limit => Drupal\field\Entity\FieldConfig (35) - Properties (35)
- protected deleted -> boolean false
- protected fieldStorage -> null
- protected id -> string (29) "node.news.field_trimmed_limit"
- protected field_name -> string (19) "field_trimmed_limit"
- protected field_type -> string (7) "integer"
- protected entity_type -> string (4) "node"
- protected bundle -> string (4) "news"
- protected label -> string (13) "Trimmed Limit"
- ⧉
protected description -> string (140) "This field is used just in case the summary is not specified on the body fie... This field is used just in case the summary is not specified on the body field, so the teaser will cut the text on this number of characters
- ⧉
protected settings -> array (4) - min => null
- max => integer 300
- prefix => string (0) ""
- suffix => string (0) ""
- protected required -> boolean true
- protected translatable -> boolean false
- ⧉
protected default_value -> array (1) - ⧉
0 => array (1) - value => integer 300
- ⧉
- protected default_value_callback -> string (0) ""
- protected itemDefinition -> null
- protected constraints -> array (0)
- protected propertyConstraints -> array (0)
- protected originalId -> string (29) "node.news.field_trimmed_limit"
- protected status -> boolean true
- protected uuid -> string (36) "a1d95ee0-d808-49ab-86bd-0154ea479d3c"
- private isUninstalling -> boolean false
- protected langcode -> string (2) "en"
- protected third_party_settings -> array (0)
- protected _core -> array (0)
- protected trustedData -> boolean false
- protected entityTypeId -> string (12) "field_config"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- ⧉
protected dependencies -> array (1) - ⧉
config => array (2) - 0 => string (38) "field.storage.node.field_trimmed_limit"
- 1 => string (14) "node.type.news"
- ⧉
- protected isSyncing -> boolean false
- ⧉
- protected languages -> null
- protected langcodeKey -> string (8) "langcode"
- protected defaultLangcodeKey -> string (16) "default_langcode"
- protected activeLangcode -> string (9) "x-default"
- protected defaultLangcode -> string (2) "en"
- ⧉
protected translations -> array (1) - ⧉
x-default => array (1) - status => integer 1
- ⧉
- protected translationInitialize -> boolean false
- protected newRevision -> boolean false
- protected isDefaultRevision -> string (1) "1"
- ⧉
protected entityKeys -> array (4) - bundle => string (4) "news"
- id => string (2) "81"
- revision => string (3) "247"
- uuid => string (36) "6daf6bab-ba5a-4693-a246-f1aa4906f968"
- ⧉
protected translatableEntityKeys -> array (8) - ⧉
label => array (1) - x-default => string (71) "MSL U.K. Launches New Data-Driven Technology Platform, MSL Belief Stack"
- ⧉
langcode => array (1) - x-default => string (2) "en"
- ⧉
status => array (1) - x-default => string (1) "1"
- ⧉
published => array (1) - x-default => string (1) "1"
- ⧉
uid => array (1) - x-default => string (1) "5"
- ⧉
owner => array (1) - x-default => string (1) "5"
- ⧉
default_langcode => array (1) - x-default => string (1) "1"
- ⧉
revision_translation_affected => array (1) - x-default => string (1) "1"
- ⧉
- protected validated -> boolean false
- protected validationRequired -> boolean false
- protected loadedRevisionId -> string (3) "247"
- protected revisionTranslationAffectedKey -> string (29) "revision_translation_affected"
- protected enforceRevisionTranslationAffected -> array (0)
- protected entityTypeId -> string (4) "node"
- protected enforceIsNew -> null
- protected typedData -> null
- protected cacheContexts -> array (0)
- protected cacheTags -> array (0)
- protected cacheMaxAge -> integer -1
- protected _serviceIds -> array (0)
- protected _entityStorages -> array (0)
- protected isSyncing -> boolean false
- ⇄public in_preview -> null