Daniela Canegallo is CEO of MSL in Italy and oversees all Publicis Groupe creative agency brands in Italy.

With over 25 years of experience, she has specialized in corporate and brand communications. She has built influence to drive impact for world class brands such as Novartis, Procter & Gamble, Google, San Pellegrino, Netflix, Costa Crociere, Hyundai, Toyota, Facebook, Instagram, Gillette Group. Under her leadership, MSL Italy has developed two professional tools CATCH! and SOFA that analyze real life conversations and produce valuable insights about products, brands and their reputation in a real world.

Daniela has been with MSL for 20+ years and has held multiple leadership roles including General Manager and Managing Director. She also led Publicis Consultants Italia and Carré Noir. Daniela started her career with GCI Chiappe Bellodi (Grey Group).

She has a degree in Italian Literature, plus a Master’s in Communications, and she is also a professor at the International Postgraduate Master in Corporate Communication of Università Cattolica.