Chis McCafferty is CEO of Publicis Groupe’s Influence practice in the UK, overseeing MSL and sustainability consultancy SalterBaxter.

Prior to Publicis, he was the founder of Kaper, part of the Karmarama Group which acquired by Accenture Interactive in 2016. After the sale, Chris was Managing Director of Accenture Interactive’s Experience Agency, including working with GSK, helping clients combine right-brained consultancy thinking with left brain creative thinking.

As founding Corporate Communications Director at MySpace, Chris was instrumental in its successful launch across Europe. Prior to MySpace, Chris was the first ever Corporate Affairs Director at MSN UK, part of Microsoft.

Chris has advised some of the world’s most prominent founders and CEOs including Bill Gates and Heinekens’ owner Charlene Heineken.