Justin Creally is CEO MSL Canada with oversight of MSL, North Strategic and Notch Video, the 100+ person team transforming the public relations, influencer relations and content marketing strategies deployed by blue-chip brands in the Canadian market.  

Justin has built his career as an innovator and creative strategist fusing digital platform innovations with earned media and corporate storytelling. Justin has more than 20 years of experience in PR, social media and brand strategy working alongside some of the country’s best marketers and communications leaders. Together with his senior leadership team, Justin is focused on building the best agency culture in the business, where colleagues are supported in producing career defining work that fuels the growth of our clients’ brands.  

MSL Canada and its brands of MSL, North Strategic and Notch Video have been widely recognized for a strong company culture as well creative and breakthrough campaigns. The company has won the coveted The Holmes Report – SABRE Award for Canadian PR Agency of the Year three times in 2015, 2016 and 2019 in addition to multiple year wins of Strategy Magazine Top 10 PR Agency in Canada.