Margaret Key serves as CEO, Asia-Pacific, Middle East and Africa for MSL.  Margaret also oversees the operations of MSL’s recently opened office in Seoul, South Korea.

She was most recently named by Holmes Report as one of the Top 15 People to Watch in the Global Public Relations industry in 2021.

Prior to MSL, Margaret served as the CEO, Asia Pacific, of Zeno Group, the sister agency of Edelman Worldwide.  She was also the CEO of Burson-Marsteller in Asia-Pacific from 2015-2018 and worked with the firm for eight years across China, Hong Kong and Korea.

Before joining Burson-Marsteller, Key served as the Managing Director of Edelman rising to the role of Japan/Korea head, before leaving in 2010. During her nine years with Edelman, she served in both local and regional roles including Director of Regional Health in Hong Kong, and General Manager, Edelman Korea.  She has extensive experience in corporate and healthcare communications with specific focus on corporate communications, executive coaching, CSR and crisis & issues management.

Key started her career at Hyundai Motor Company, where she managed international corporate communications as part of the company’s first overseas public relations team. She also worked as part of Hyundai Development Company’s investor relations team, supporting outreach with the international financial community during a time when most Korean companies were making their first foray into proactive financial communications. In 2012, Margaret served as the Foreign Media Spokesperson for President Elect Park GeunHye, former Korea President (2013 –2017).